I don’t really like Lamia or Hilda.
Its totally fine that you don’t like Hilda and Lamia. I want to reply you with my own thoughts, but I don’t want you to think I’m trying to convince you otherwise. We all have characters, female or male that we don’t like, and there’s nothing wrong with that. That said, I really like your post. I don’t agree with all of it, but I really like that you took the time to write it, because not enough people discuss or talk about Beelzebub in my opinion.
It does feel like since the start of this arc Hilda has regressed somewhat. But it makes sense also, considering this is the first time the Demon King has given them a task to complete. Hilda’s cold, polarizing personality is back in full swing because the Demon King is still her boss, and he’s someone she’s used to serving (despite her growth in the Amnesia Arc). She’s been super focused this whole arc, and Furuichi hasn’t been the only one who’s gotten the short end of the stick. She threatened Oga with her sword, and again in this chapter she warned Oga not to disobey their orders or she’d burn him. Yes she’s been treating Furuichi badly, but she’s been treating Oga equally “poorly”.
Hilda is one of those characters whom I like despite them having huge personality flaws. Its just so rare to see a heroine of a shonen manga be strong minded and also be morally ambiguous. She’s not a mentor figure, not a love interest, nor is she Oga’s follower. She has her own agenda and she will try to push for it, regardless of what everyone else wants to do. This is why she motivates the plot so much. Oga is pretty much a slacker, if it weren’t for Hilda the plot would be very much slice of life. So that’s why her personality doesn’t irritate me much. Is she well-liked (in canon) it for it? No, but that’s what makes Beelzebub interesting to me. That’s what makes her interesting to me.
Actually, Lamia used to be Hilda’s fangirl, but since she and Furuichi teamed up to find En she’s become totally tsundere for him. The video game arc did a lot for her character because she was forced outside her comfort zone, and had to interact with people she didn’t know. I know she doesn’t do much except occasionally treat people’s wounds, but I also think you’re missing out the tiny moments she’s shown to have a total crush on Furuichi. Just look at the most recent colorspread, she can’t keep her eyes off him. When she yells at him, its ‘cause he isn’t paying attention to her. Lamia is a tsundere because she can’t express how she really feels, so instead she is bratty and yells at him. I kind of find it endearing, though I doubt they’ll end up together.
I am also a Furuichi fangirl, and an equally shameless Ogafuru fangirl. Its great to meet another fan on the internet who loves him. Don’t worry, nothing is going to kill him off. Not only is he loved by fandom, Furuichi is one of the author’s favorite characters (along with Oga and Beel) and is the one the author identifies with the most. Furuichi may be a gag character, but he’s done a lot more than most readers will give him credit for. He united the Ishiyama gang, for one thing, and he pretty much is the “heart” of the series. When you look at all the subtle but helpful things he does in Beelzebub, Furuichi becomes quite the important character!